2006-05-30 11:57:56What is Google Checkout going to be? I think it will be a shopping cart system to help websites accept payment for their items online. The money site owners make will be deposited into a holding account at Google — just like AdSense works.
Isn't this starting to sound a lot like PayPal? Who knows, they could even offer a Google branded Mastercard "debit card" like PayPal's ATM/Debit Card — after all, the domain googlemastercard.com is registered to Google too.
If this is indeed what they are planning, it would make sense for Google Checkout to tie into Google Analytics so website owners can easily track with certainty how their AdWords campaign is directly affecting sales — right through the checkout process.
Maybe one day Google will even provide an inventory management solution with an API so websites can have their inventory in Google Base and on their own website without double entry.